Registered Office: 30 Park Avenue, Newport, Gwent, NP20 3AP.

Your privacy is extremely important to us. This privacy policy document outlines the types of personal information is received and collected by DogLost and how it is used.

1. The Information We Collect And How We Use It

When you register the details of your dog we need to know your name, the first half of your postal code, your telephone number and your email address. We also need to know details of your dog including name, breed, sex, colour, age and distinguishing marks, whether your dog has been micro-chipped/tattooed and has a name tag for example.

 When you register as a user/helper/member we need to know your name, the first half of your postal code, the region and your email address. We also need to know whether you would like to be notified by email of dogs in your area which have been lost (via ‘Accept Posters’). We gather this information to allow us to process your registration. The relevant information is then used by us to communicate with you on any matter relating to the provision of our Service in general.

Log Files: All web servers log information about things like which pages you visit and your browser's capabilities. These details include data on visitors' IP addresses, browser types, Internet Service Provider (ISP), the date/time of visit, referring/exit pages, and number of clicks. Like many websites, DogLost views such data only in an anonymous form, combined with data from all our visitors to monitor site performance and analyze trends that allow us to maintain and improve the site. None of this information is linked to any personally identifiable data.

Cookies: We use cookies (small text files stored on your computer) to assist with analysing site usage trends, and to enable user-preference features such as members' logins and screen names.

DoubleClick DART Cookie: Google, as a third party vendor, uses cookies to serve ads on DogLost. Google's use of the DART cookie enables it to serve ads to users based on their visit to DogLost and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL - More information on how Google uses this information and how you can control their use of your information accross the web, can be found at

Some of our advertising partners may use cookies and web beacons on our site. These third-party ad servers or ad networks use technology to provide the advertisements and links that appear on our site. They receive your IP address when their ads are displayed. Other technologies (e.g. cookies, JavaScript, or Web Beacons) may also be used by these third-party ad networks to measure the effectiveness of their advertisements and/or to personalize the advertising content that you see. DogLost has no access to or control over these third-party cookies. You should consult the respective privacy policies of these third-party ad servers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices. DogLost's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.

The information you provide will be kept confidential and will not be disclosed (save to the extent necessary for the provision of the service) or sold to any outside organisation or individual. The information will only be used to help us provide the Service.

2. How We Protect Your Information

Your security is one of our highest priorities and we have made a lot of effort to ensure that we can safeguard your personal data and critically sensitive information. These security procedures include only taking part of your address, so that no one can determine the location of potentially valuable dogs. All site administration systems are accessible only by personnel or the web site administrators.

3. Sale of Business

If this business is sold or integrated with another business your details may be disclosed to our advisers and any prospective Purchaser and their advisers and will be passed onto the new owners of the business.

4. Updating Your Details

If any of the information that you provided to changes, for example if you change your Email address, name or telephone number or if you wish to cancel your registration please let us know the correct details by sending an Email to or correct them yourself via the ‘My Profile’ area of the website.

5. Your Consent

By submitting your information you consent to the use of that information as set out in this Policy. If we change our Privacy Policy we will post the changes on this page and may place notices on other pages of the Website, so that you may be aware of the information we collect and how we use it at all times. Continued use of the service will signify that you agree to any such changes.

6. How To Contact

We welcome your views about our Website and our Privacy Policy. If you would like to contact us with any queries or comments please send an Email to


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All donations go towards running the website, maintaining the helpline and keeping DogLost free to all dog owners!


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